Customer Surveys
- It costs 500% less to keep a customer than to acquire
a new one. - It’s the complaints you don’t hear that cost you the most business.
- 96% of unhappy customers will not complain directly
to you.
SYCN On-Line Surveys offer:
- Direct Website Integration
- Fast Objective Questionnaire
- Additional Comment
- Contact Capture
- Coupon Integration
- Detailed Survey Statistics to Monitor Trends (in Real Time)
Survey Management: Benefits
- Increase honest customer feedback
- Pinpoint problem spots
- Build customer loyalty (retention tool)
- Measure employee performance for recognition
- Differentiate your company from the competition
- Demonstrates a commitment to superior service
- Drive traffic to your website
- Act on feedback immediately
- Collect excellent customer quotes, etc.
Negative Referral Pascification

Unhappy Customer Reach
The “principled avenger” is your worse nightmare.
Using mass email, blogging and a host of new compliant Internet forums this unhappy customer will reach on average over 150 of your current customers and potential customers before cooling off.

Survey Management Facts
Promoting surveys and feedback options provides a discreet channel for unhappy customers to let off steam and an opportunity for you to neutralize their damaging effect.
Customers should be thought of in terms of their life-time value and their positive or negative marketing effect.

Corporate Office:
4707 Pflaum Rd., Madison WI
Phone: 608.221.4736
Toll Free: 800.634.9937
Sparta Office:
1111 River Rd., Sparta, WI
Phone: 608.269.4225
Fax: 608.269.0167